Tourism: The travel and tourism industry use DAM software for creating engaging marketing content for distribution amongst customers and client partners.Įducation Sector: DAM software provides a shareable library to help educational institutes store their creative assets like videos, documents, and images at a central location.ĮCommerce: The software helps ecommerce sites with managing and distributing their brand material across multiple customer touchpoints. This helps create an appealing brand impression. Hotels: Digital asset management helps hotels manage digital assets like marketing stock, photography, tour videos, and property images. IT Teams: DAM digital asset management platforms help IT professionals with customer and social media management, sales enablement, content management, and marketing automation.Īgencies: Agencies use digital asset management tools for safeguarding client assets and accessing all approved content for creative and marketing campaigns. DAM solutions are further helpful for converting file formats, publishing content & sharing assets with other collaborators and agencies. Marketers: DAM software is used by marketers for creating content for product launches and campaigns. Graphic Designers: Digital asset management systems help videographers, graphic designers, and content creators automate and approve their workflows for reviewing and recreating the content. These professionals popularly use digital asset management tools to store and manage their work-related assets: Where Is Digital Asset Management Software Used?ĭigital asset management is the entire process of digitizing creative content, retrieving, storing, and sharing it. DAM software is further used for graphic designers, marketers, educators, digital agencies, and more for brand-related content. What Is Digital Asset Management Software?ĭigital asset management software is your go-to solution for storing, organizing, and sharing media files like images, videos, online documents, presentations, and more.ĭAM or digital asset management software creates a digital library with controlled access to ensure security. You can share digital assets too for collaborating further for approvals and content reviews. The process involves easy file access besides digital content publication & distribution. Companies involved in digital asset management use DAM systems for centralizing media files in a single searchable platform besides automating their distribution and meta-tagging procedures.ĭigital asset management can further be used for collecting data insights and analyzing content usage and performance.
It helps end-users create a searchable library of digital content. What Is Digital Asset Management?ĭigital asset management is used to administer and organize media files. Have a look at these non-tangible items to fully comprehend what digital assets comprise:ĭigital assets are easily searchable given the fact that these have metadata attached to them as part of their descriptive information, project information, usage location, purpose, etc.
Each digital asset has a particular function to fulfill and are critical elements of any paperless office.